Replying to @liam_vial2259 advice for selling 3D Printed Products
@hartley_printingTranscript
15 years old starting my own 3D printing business and I would really love some advice on marketing. Here's my thoughts. All right, number one rule for trying to market 3D printed products is that nobody cares that it's 3D printed. Stop trying to use that as a selling feature. Next up, you need to figure out what your product does. Does it look really good and it's really aesthetic and it has really nice textures or is it super functional and it solves a very obvious problem. Once you have figured that distinction out, you need to adjust your marketing to that distinction. If it's really, really aesthetic, you need to make sure that you have amazing looking in-scene product photos. If your product solves a problem, you need to make sure that your photos and videos demonstrate how it solves that problem. When it comes to the actual sales, you need to test out different strategies to find the lowest cost to acquire one customer. Then you need to think about how to get that customer to spend as much as possible at your store so that you make the most gross profit. After that, it's just about building a system to scale it up.
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