2 types of BONUSES in an IRRESISTIBLE OFFER #irresistibleoffer #onlinecourse #onlinecoursecreators #onlinecoursecreators #speaker #author #digitalentrepreneur
@colinboydstageTranscript
Alright, so there are two types of bonuses that you need in your offers to make them irresistible. You see, one of the big mistakes is that people think bonuses are just like in there, that people just throw them in there and just try to stack as many things as possible. But that is not how you do bonuses. In fact, for me, bonuses are actually more important than the modules themselves when it comes to selling your offer. And so the two types of bonuses of this, you need desire-based bonuses. In other words, you need bonuses that are worth just standalone the entire investment itself. Like, beyond even the course, the bonus is worth the whole investor. And then secondly, you need resistance-based bonuses. In other words, you look at the big objections, the big resistances that the audience has, and you create a bonus to address that resistance. So these two bonuses are the things you need to create your offer and make it irresistible.



