This AD Is Making Everyone Stop and Scratch! 🤯👃 #MarketingGenius #ViralAds #CreativeMarketing #BrandStrategy

This is probably the greatest marketing strategy you've never seen before. This body-care brand called Billy launched a scratch and sniffed billboard in the middle of New York City. People passing by couldn't resist walking up to the armpits on the billboard and smelling them. Each armpit smelled like a different product from Billy's deodorant range. This type of sensory marketing spiked Billy's sales as they made a unique connection with people and also went viral across social media.