How to answer “What are your salary expectations?” In a job interview #creatorsearchinsights #jobs #jobsearch #jobsearchtips #jobsearching #jobseekers #findajob #jobinterview #jobinterviewtips #jobinterviews #career #careeradvice #recruitment #recruiting #hiring #interviews #interview #interviewtips #salary

So, Lee, what are your salary expectations? Well, I'm currently on £55,000, so I'm looking for £60,000 to £65,000. Stop! Don't answer this question like that. You don't need to tell the interviewer your current salary. What the interviewer just heard is that your current salary is £55,000, and they'll anchor on that when it comes to a job offer. You won't get anywhere close to £65,000. Try this instead. So, Lee, what are your salary expectations? What's the salary range for this position? For this particular role, the salary range is from £60,000 to £75,000, depending on the level of experience. And what skills and experience separate those on £60,000, and those earning £75,000? Great question. In our experience, marketing managers earning closer to £75,000, tend to bring a combination of strategic thinking, proven ROI on major campaigns and leadership, often managing cross-functional teams or agency partners. They're also typically confident in presenting to senior stakeholders and influencing business direction. Those at the £60,000 mark usually still deliver strong work, but may be more execution-focused with less ownership over budget or strategy. That makes sense, and aligns with where I see myself. In my current role, I lead multi-channel campaigns end to end, manage a team of three, and regularly present performance updates to the senior leadership team. I've also been responsible for reallocating budgets mid-campaign to improve ROI, which led to a 30% uplift last quarter. Based on that experience, I'd be looking for a salary in the region of £70,000. Do you see the difference? By asking the range, you find out the value that the company places on certain skills and experience. Basically, what they're willing to pay for those skills. In the first example, the job offer would probably be close to the £60,000 mark, because they're anchored on your current salary. In the second example, you've understood what value the company places on your skills and experience, so you can reposition your salary expectations to match, getting an offer that's at least £10,000 more. Check out the links in my bio for loads of resources that will help with your job search, including my no-nonsense job search system, and my AI-CV feedback tool. For more no-nonsense job search advice, hit the follow button. Cheers!