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The structure that I've done for every single video after doing over 5 million in GMV on TikTok shop and it's the same thing over and over again. So here's that structure and if you're thinking okay well cool how does this apply to literally everything. Making ads for e-commerce, making ads for videos for for software, making ads for any business under the sun ever. Same framework, it's the same principles and when you learn this you can take this and apply for the rest of your life and you will never have issues making money on the internet ever again. And what is that structure? Well obviously we all know the hook, right? You have to have a powerful hook. Now again everybody's gonna mess up. What is the best hook? That's the topic for another video. You have the hook. Then you have the problems. This is what everybody miss. Everybody goes into show mode. Everybody goes into cell mode. They start shoving products down people's faces. No problems get people to make a change. Problems get people to pull out their wallet and do certain things. Problems is what gets you money. Again I don't care if this is a product. I don't care if this is a software. I don't care if it's somebody trying to replace the roof. Hey your roof's literally collapsing or hey did you not know that all these other roofing companies underneath the sun they use cheap materials and they try to cut as many corners as humanly possible. That is a problem and as a result how does that affect your roof? Well it's gonna literally cave in anytime the second of the serious storm comes through. That's a painful problem. Now oh our roofing is better so this applies to every single niche, every single industry. Now you need to sell the dream, sell the transformation. What does life look like? Not the product. Again we're not focusing on the product. The product is the way that you get the transformation. Nobody cares about the product. They care about the transformation that comes from using the product, using the service, using the software, whatever it may be. That is what gets people to actually buy. If they could get the transformation, the solution, whatever it may be without the product, without the service, without the software, they would do it but they can't. That's why they need XYZ certain things. Now how does it actually work? This is where the logic comes in. Again most people skip the entire emotional part entirely. Bring up the actual you know feature benefit. Now the logic. People buy with emotion. They back it up with logic. Now we bring in the logic. How does it actually work? Why is it better? The logic behind it. It's not science. It's not 8 million, you know, a thesis page. It's literally a couple of sentences to make people in their brain go. Oh, that makes sense. Then the call to action urgency. Why right here? Why right now? If especially TikTok shop, whatever else it may be. If you don't get them to do the action of what you're trying to do, you're not going to get the money. You're not. It's going to go to someone else. So you need to get them to do it right here right now. Call to action urgency. Implement this, study this, engrave this in your brain and you'll be the users forever for the rest of your life. It's the same theme sing.