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hashtags or captions caption hashtags do nothing hooks are editing hooks idea or value idea posting time or topic topic script or music script structure or length structure format or CTA format level of awareness tofu bofu mofu or angle level of awareness tofu mofu bofu caption or hooks hooks idea or topic idea script or structure script format or level of awareness level of awareness idea or hooks script or level of awareness level of awareness idea or level of awareness idea why because if your core idea is bad honestly nothing else matters