steal my workshop template for planning a great campaign or product launch every time! this is a great way to get people engaged AND on the same page. you can find the link on my profile :) #chiefofstaff #bizops #Tech #strategy #marketingtips

Steal this workshop template for any upcoming product launch campaign or integrated marketing activity that you're going to be doing. Hi, I'm Kayleigh, Chief of Staff in San Francisco, and I've used this exact template across dozens of different campaigns and product launches, and it works every single time. Your team is struggling with being in different silos, and work is having a hard time actually coming together and being cohesive. The template itself is really simple, but it moves people through several different phases in order to keep them engaged and make sure that you're getting all of the information that you need by the end of the workshop. I normally hold this for 60 to 90 minutes depending on the size of the team and the tier of the launch. So the first thing you want to start with is outlining the goals of the campaign or the launch. Are you trying to drive brand awareness? Are you a little bit deeper into the funnel? That will determine the channels that you end up activating and what your CTA ends up. In many launches and campaigns, there are multiple different CTAs. You should aim to have one primary and maybe a secondary, but it doesn't always work out that way. For example, you might have a CTA that is talk to sales, and you might have a CTA that is watch the demo. Both are perfectly fine, but they drive towards different goals, and therefore the creative and the asset and the channel might be a little bit different. Let me quickly walk you through the workflow for running this type of workshop. Once you have the pre-work of outlining the goals and all of the CTAs, you can kick off with giving everyone about 5 to 10 minutes to brainstorm the activities that they want to do. They're going to do one activity per sticky note, and they're going to start to align them to the goals. The best practice is having one CTA per asset, and so for each activity, they need to then drive the sticky notes over to the second section and align it with the designated CTA. This is a great time to pause and take a step back to make sure that you have all of the right activities for the CTA, the user journey is complete and that there are any open questions from your cross-functional partners. The last and final step is to actually phase out all of the activities. While most campaigns and launches tend to have one big launch day, there are often pre- and post-launch activities. For example, if you're having a product launch and you need to educate the sales enablement team leading up to the launch, those are activities that would fall into the pre-launch territory. Then on launch day, even if everything's going live on the same day, often have a sequencing. For example, the press release may be going live at 6am, but it points to the blog post, so you need to make sure that the blog is live around 5.30 or 5.45 to make sure that it's up and running. It's important to then start sequencing things out so that then on launch day, everyone knows what's going on and during what time. We also don't want to forget about what I call the rolling thunder, i.e. what happens after launch day. You've put in so much time and effort into having this one great moment. Don't let it all go to waste by just moving on to the next thing. What does the next 30/60 maybe even 90 days look like as it relates to this campaign? I'll have a link to this template in my bio so feel free to check it out and if you have any questions, drop them in the comments below. What else do you want to see from me?