Important Marketing Principle: people’s fear of losing something is almost twice as strong as the desire to gain something. In your marketing, show what they will get out of it - but more importantly - what they will lose out on, if they don’t buy or use your product. #marketing #neuromarketing #marketingtips #onlinemarketing #marketingstrategy
@conversion.docTranscript
As a business you need to understand, people don't want to gain something. They want to stop losing. The fear of losing $100 is twice as powerful as the joy of gaining $100. This is not a theory. It's simply how our brain works. So if your business only shows what people can get, you're missing half the equation. Show them what they are already losing by not acting. Because the pain of standing still is the most underused trigger in marketing. Because...
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