Creator Search Insights can help you grow your audience and maximise rewards! 🔎 #creatoracademy #creatorsearchinsights #tiktoksearch #creatorrewardsprogram

Hi, I'm Aira, and I'm on TikTok Search Team, so naturally I have all the tea on how TikTok search works. And most recently, I helped build the Creator Search Insights tool. I'm here to tell you exactly how to use Creator Search Insights to grow your audience, and if you happen to be in the Creator Rewards program, also how to maximize your rewards. First things first, hit the search bar and type in Creator Search Insights. You should see a button that says "View", press "View", that'll take you right into the tool. If you don't see "View", make sure you press "Subscribe" for updates. This means that search insights aren't ready in your region yet, and if you subscribe, we'll send you a notification as soon as they are available. Alright, now we're in. Let's look at the Content Get Filter. All the topics under this filter are searched for often, but there aren't enough relevant videos yet. If these topics relate to your niche, they inspire you to shoot, they make sense for you. Go ahead and shoot a video. Since there's low competition and high search demand, these topics are a great place for ambitious creators to grow their audience. It's a really good pool to get started, because essentially there's not a lot of relevant videos yet. Okay, next, if you have a thousand followers, you can click on searches by followers. This is filtering the search topics down for the most popular topics across your followers. Why should you care about these? These topics are what they're interested in. So naturally, if you create a video about this, they're more likely to engage with it since it's something they're already searching for. It's a win-win. Secondly, shoot your content and be sure to include both the search topic that you're making a video about and the hashtag creator search insights in the description of your video. Number three, once you're done shooting and you've posted a great video with original content, make sure you come back to creator search insights to check out the search analytics. You'll see that on the homepage. These metrics will show you how much search traffic your insight posts is driving. You can even see what position your videos are showing up on search results page and how often people are clicking on it. These are all super important metrics if you're trying to improve your search performance and your search traffic. Was this helpful? If you want more search tips on how to grow your reach with creator search insights, drop us a comment about what you want to learn next and come back to creator academy to learn more insight tips on how to win on TikTok from insiders like me.