Credit @I have a shopping addiction for such an inspiring video!!! #tiktokshop #tiktokshophacks

- There's only white people, so if you're not white. - Negative controversial hook, rage-based stop people right away. Text overlay, cancel my lift flip after this, opens the loop plus look at how she sets up her phone. It creates a wrong natural vibe. So in the first few seconds, she has conflict, attention and curiosity. - You have small lips and are considering filler, stop watching. - Calling out the right people. - 'Cause this is a Korean lip plumper. - Introduce a product fast. The viewer knows what she is talking about right away. Wait too many creators wait too long to introduce a product and lose the viewer. - And she's with spicules. - Spicules, new strange word, open cure osteo-loop. - You don't know what spicular you're about to find out in about four to five minutes. - She keeps the open loop rather than explaining what spicules are right away. She shows somebody else crazy results. This can be used for other ingredients like GDRN or volume flying tube. Plus the specific time 45 minutes makes people stay. - You have my lift, this is here. - Quickly shows the pinpoint and she brings a phone closer. This matters because if the phone stays there the whole time it gets boring. Moving closer feels more raw and more relatable. - Give it literally five seconds. - She makes the commitment feel tiny. She doesn't say wait till the end. She says give me five seconds. A short promise is always easier to accept than a long promise. - Oh my god, like, oh my god. - Raw reaction makes it more intense. This works especially well for products with clear before and after. Foundation, winding strips, cleaning products. Anything well the results is visible. - I tried five lip plumpers because the influence was on this app. Post people closer, she also got influenced by others on TikTok. And it adds credibility because she already tried five different lip plumpers. - This is the only one that wore you wipe it away. The plump still stays there. - Key selling point, show it rather than tell it. When you show the result make it clear and strong like she does here. - Because it literally inflates your freaking lips with specules. - Back up the result, explain why it works. Every strong claim needs to be backed by a strong reason. - That rushes the blood to your lips. - Quick extra explanation. - So it's not just giving you like irritation making your lips burn for five seconds. - Handle the main objection. The biggest doubt with lip plumper is does it just burn? Does it disappear in a few seconds? Her objection handling is very specific and very direct. - Well, this be your freaking sign. Oh my God. - First CTA with a close up and an emotion. - It's been two hours and they're still freaking huge. - Second layer of proof, specific time plus difference thing makes people naturally feel like it is true. - And when I smile like they stay there, even from the top. - Ties back to the original pinpoint. At the beginning, her upper lip disappears when she smiles. At the end, it stays there when she smiles. The loop closes really well. - If this is a new sign, it's freaking run. - Final CTA, she brings the camera close again. Still has that raw feeling. This video is perfect example of combining killer script with raw vibe. Natalie, when it comes to raw organic TikTok shot videos, it's probably one of the best creators I've think. When I study her videos, I see the same thing again and again. At the start, she says up the phone like this. When she needs to show proof, she moved the camera really, really closer. Also, notice her set of car, bedroom, bathrooms. Everything fits her identity and residence so well.