TikTok is an unserious place - but a serious platform for marketers. On short-form social, creativity matters more than budget, and the economic barriers for jumping in are low. Hell, I built my platform exclusively off Capcut green screen and a busted iPhone. If you’re scared to jump in, @TikTok for Business has just released an update for TikTok Academy, a FREE resource to navigate the in’s and out’s of brand marketing on the platform. More details and registration at my link in bio. #ad #tiktokacademy #brandmarketing #marketing

Creativity matters way more than budget on social, here so you can learn to do better with less. TikTok might be an unserious place, but it doesn't make it an unserious platform. People spend a lot of time here because it's their primary source of education and entertainment. And because it's so intimate, you've got lessons to run really fun and experimental brand building activities. Because crucially, this is a place where the audience cares more about creativity than budget. Every success story shows you don't need high fidelity for high reach. Engagement comes from novel ideas, novelly executed. And when you get engagement on this platform, it means you actually earned it. If you're thinking of getting started, TikTok's just released an update of TikTok Academy, a free resource where you can set up and learn how to run effective brand marketing on the platform. There's five courses available, but of course, to my mind, the most interesting one is on brand awareness. Where you can learn how to set up an awareness campaign, optimize it for your targeting or marketing objectives, measure results, and get some pointers on how to make creative and engaging content that help you stand out in our little attention-death match. Register for TikTok Academy for free at my link in bio and learn how to make some content worth yapping about.