Here's a weird way to get more sales by saying the bad stuff first. Instead of saying, “Our program is the best on the planet, but it's really expensive,” Try “Our program is really expensive, but it's the best on the planet.” People remember the last thing you say—and it can wash away the negative. Here’s another: “You get a 100% money-back guarantee, but we require a six-month commitment.” Flip it: “We require a six-month commitment, but you get a 100% money-back guarantee.” Try it out, and I promise you’ll make more sales.

Here's a weird way to get more sales by saying the bad stuff first. Notice the difference if I say, "Our program is the best on the planet, but it's really expensive." Or, "Our program is really expensive, but it's the best on the planet." People remember the last thing you say. And it has a bigger impact in washing away the negative. Here's another example. You'll get 100% money back guarantee, but we require a six-month commitment. Or, we require a six-month commitment, but you'll get 100% money back guarantee. Try it out and I promise you'll make more sales.