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Starbucks does not sell coffee, they sell a place or put your MacBook. The coffee is just the excuse to pay this ball. Red Bull does not sell energy, they sell the image of the guy who jumps away. The canette is just the ticket to enter. And you sell what really? Because if you sell one more site web, a location of cars or a service, you are already dead, people never buy what you sell. They buy what they become in the living room. Your current site, it makes people laugh. It informs, it's all, and informs, it does not sell. Transformed, yes. DMA Digital, stop informing, how does it sell?