Ep.1 - the start. Held off posting this for weeks... But here we go. Before we start. Just because I’m starting a brand doesn’t mean I’ll be doing 5am ice baths and listening to David Goggins quotes… Right then - the plan here is to show the steps it takes to build a meaningful brand. Documenting as much as I can along the way. The last 2 years I’ve been a sponge, learning everything I can, meeting every man and their dog to understand the space - I’ve had this itch to build a brand myself, so here we go. Hopefully throughout this journey I can teach you guys a thing or two, help you avoid mistakes I’ll inevitably make, or even encourage you to take the leap yourself. I am absolutely terrified of failure hence putting this off BUT failure has changed for me. Failure is not taking the risks you want to be true to yourself and what you want to do in this short life you live. Time to be the underdog. Hp x #startup #startupbusiness #brandbuilding #wellness@drinksult