your founder story needs a HOOK #SmallBusiness #businessowner #marketing #founder

Founders that typically do well on social media usually have one thing in common and that's a strong founder, Herc. Alexa, his building sizzle is a really great example of this. Alexa, I'm 27 years old and I just quit my job to build a cooking app that I believe will be bigger than Uber Eats. Welcome to sizzle. This video got 2.7 million views and this wasn't just a one-off moment. This Herc has been a thread that she weaves throughout her content. It's a cohesion but also builds this really memorable identity. This is a great example of how to make people actually care about your story and this is something that found us so often forget to do which is to find what's in it for your audience. You're like Alexa and you have a bold, mildly delusional hook that makes people feel like they're in on something early. Be they're getting inspired and motivated by the journey that you've been on or maybe they're getting the playbook so that one day they might be able to do it too. That's how you get people to care. You make sure there's something in it for them and this little perspective shift makes all the difference.