Emotional storytelling is powerful #howtobehuman #createwithamber #mindsetcoaching #howtobehumanontheinternet

We talk about pain points for a second because I've seen a lot of people's accounts because they don't have a lot of account audits and I'm just continuing to watch people and people are still making the same mistake over and over again when it comes to pain points. The thing is as most people know that they need to use some sort of pain point, but they don't really understand how to make people feel something when they say the pain point. So if you're new here, I'm Amber, I share all things TikTok shop. I have been a coach for over two and a half years. I've helped a lot of people become successful at this. Go ahead and give me a follow if you want more of this content. So first, what is a pain point? Pain point is essentially a frustration. It's a challenge. It's a problem that someone is dealing with. Maybe they're stressed. Maybe they're exhausted. Maybe they can't sleep. Maybe they're overwhelmed. The problem is there's a lot of creators just kind of stop there. They'll say things like, do you struggle with anxiety? Do you have a hard time following a sleep? Are you super stressed out? Not only does that sound like a pharmaceutical or an infomercial, it doesn't really get the viewer to actually feel something. I'm going to pause right here and say this isn't meant to be used as like a tactic and a strategy necessarily. But it's to let you know that if you personally understand a specific experience, this is going to help you so much. This is why it's important to be honest and authentic in your videos because you're going to be able to say these things in this way. Let me explain. Part that is missing is the emotion when someone says the pain point. Because people don't connect to labels, they connect to an experience. So what people should be doing is essentially painting the viewer in a specific experience. Let's use the example of those mom journals. It's a mom I want to hear your story. A lot of creators will say is, do you need a mother's day gift for your mom? Or if you don't know what to get your mom for mother's day? What if instead you said something like this? And yes, I did write it down because it's kind of long. The other day, I realized my mom isn't getting any younger. And there's so many stories from her life that I've never asked her about. I don't want to wake up one day wishing I had taken the time to learn them. Do you see the difference? We're not just talking about a gift. We're actually talking about a specific emotion, like an experience that someone can actually relate to. Talking about regret, we're talking about memories, we're talking about time. That is the emotional layer. And that's the part that makes people stop scrolling and think, wow, I actually understand exactly what they're saying. When you're creating content, don't just tell people what the problem is. Paint the picture for them. Help them feel like or help them understand what it feels like to live through that experience. Get them to picture it in their brain. It's called emotional storytelling. Because the more relatable and emotional you can make the experience, the more your viewer is going to relate to you. Again, this is why it's important for you actually to have some sort of experience in what you're talking about and to know the product. So the next time you're going to talk about a pain point, ask yourself, am I just naming the problem? Or am I getting my viewer to actually feel something?