Talk about it so much, your audience can’t escape you if they tried.

You need to be obsessively repressive to the point where you make a video and you say something once and you think, "Okay, I've said that point. I can't say it again now," but probably like 1% of your audience has seen it and even the percent that have are going to forget that message. If you want to be the person that is known for being the best tennis player on the internet or the best women's tennis player or whatever your particular niche is, you better be talking about that same thing 100 different times in a 100 different ways over and over again and so that your audience can't escape you. That is how you become known for one thing and that's how you build a really powerful brand.