Most businesses don’t have a marketing problem. They have a positioning problem. If you’re trying to sell to everyone, you’re probably selling to no one. Personal Branding & Business Coach Chris Do breaks down why getting more specific is the fastest way to get more customers. Watch the full conversation on BigDeal.

What do you mean when you say you don't have a marketing problem, you have a positioning problem and do most people who sell something actually have that as the problem? Everybody wants more customers to get more customers, you need more leads and they think if I wave a magic wand, I'll just get more leads and I'll be able to do this. Actually, there's lots of lots of problems, but the clear they get on the person that they're serving and what they stand for the more likely it is they're going to find customers is counter into a bit. So they look at the total addressable markets, it's this table eight and a half billion people on earth, I serve all of them. In fact, none of them are looking for you because they don't understand what you stand for, but in the surface area of this, where this cup lives, that's a gigantic amount of people, it were just a focus on them and we talk about their problems, their needs, their wants of dreams, those people become super interested. So instead of trying to capture nothing you're actually looking at something is quite concentrated and that's why it's a positioning problem. Things that are hard to get become more desirable to us. The same thing is true about people in their business, they don't have a lane because they haven't thought about it or because they're afraid to commit.