#sell #client #salesman #financialliteracy #bussiness

Why do most buyers say no to something they actually want? Three reasons. First one. No is free. Yes, cost money effort and change. No cost him nothing and leaves his life exactly where it is So when they say no, they're not rejecting you. They're picking the option that asks nothing of them Everyone does it on everything. Second, he can picture the payment. He can't picture the payoff The price is a real number. He'll feel on Friday The benefit is a maybe so make the after real walk him into the Tuesday morning where it's already working Now he's comparing two real things instead of a cost against a promise. Third, and nobody talks about this one Staring gas means if living the problem was real that he had it that he knew and that he let it run for years So they say no to protect the story that they had it handled take that off Tell them most people don't catch this until it's already expensive and I yes cost them nothing to admit a buyers Know is almost never about your price. It's about what's saying yes would cost him to admit