You should be optimising for engagement through organic content, that becomes your retargeting audience where you can sell them on your product/service.

If there's just one piece of advice that I could give you that would absolutely change the way you market your business and take you from struggling to make sales to Absolutely Croshing it with sales making sales consistently. It would be this you need to change the way you think about marketing from Traditional advertising to interest media. I'm gonna explain exactly what that means I had a few consultations today and I spoke to a couple of business owners and I noticed a pattern every single one of them Think about advertising from a traditional sense. They still think about it from an awareness instead of an engaged standpoint What does that mean when you start to do content marketing or you're using social media as an acquisition channel You need to think about how your contents can engage your audience You're still thinking about advertising from the traditional standpoint the way they used to do it on TV the way They used to do it on radio on billboards that way of advertising only had one goal. That was awareness That was letting people know that this product exists or they'd be promoting an upcoming black Friday or maybe they'd be Advertising a promotion in a store the primary goal was to make sure that you Remembered the next time you went to the store You remember that that specific store or that specific product was on special or was on sale It was no specific goal to make you engage. They just wanted you to know that this product exists The difference with content marketing is that you need to be optimising for engagement You need to find a way to get your customer to engage with the content and when I say engagements I don't necessarily just mean likes repost and saves I mean that you need to get your customer to go and interact with Not just your page, but your conversion channel as well So either they go to your website and read a product description or they ask for the questions in the comments section Or they give you they emailed us for more information or join your newsletter or join a waiting list When you start to make content that optimises for more engagement You're more likely to gain a customer than to just have someone just save the post and move on from it Having a call to action in your videos is going to help that customer make a decision You need to help them make a decision A call to action is you asking them to take a specific action Either they comment or they go to your website or they send you an email And it's not enough to just have a good call to action What you also need is content that makes them curious enough or invested enough for them to want to go and engage with more of your content or your product So the next time you think about advertising your product using content, social media, TikTok specifically Think about how you can make your content more engaging and not necessarily just letting someone know that you have a product on sale When you think about the content you're making, you need to think about ways in which you're going to make a person who's watching that content Engage with the content And nine times out of ten, that's by sharing insights, sharing ideas, or educating All your content can be so visually appealing enough to make someone want to engage with it