No such thing as a boring company #brandstorytelling #businessstorytelling

People don't buy what you sell. They buy what you sell. The Lux myth doesn't sell locks. He sells a good night's sleep. The Flores doesn't sell flowers. She sells the words you couldn't find. The removals for them doesn't sell vans and boxes. They sell a place that feels like home the moment you walk through the door. The lock, the bouquet, the lorry, they're all just props. The real product is what changes in your customer's life. So stop talking about what you sell and ask yourself one single question. What does your business solve? My name is Chris, your chief storyteller here at Berkeley Communications. Follow me for more tips.