3 types of content you need to make as an entrepreneur

Every business owner should be making three types of content. Top of funnel, middle of funnel, bottom of funnel. Top of funnel is built to get to reach. It's like new eyeballs. It's essentially stuff anyone will watch, even if they've never heard of him. Middle of the funnel turns viewers into followers. Why would somebody actually follow you? They get value, that they're entertained. So these are things like education. Your story, who are you, why should I follow? And bottom of the funnel turns those followers into clients. Most people don't ask, what is the point of creating content? You should want to get customers. That's where you speak to the pain of the person you want to buy from. All businesses need a mix of all three. You need to be able to get somebody's attention. You need to be able to convert that into follower and then to follower into a client. But if you don't know the purpose of the video, before you hit record, you're not helping your business. You're just adding noise.