I’ve spent millions in marketing scaling from $5 million to over $100 million. Here’s the pattern behind every keep-or-cut decision I make. The channels I own always beat the channels I rent. Anything that puts me at the mercy of someone else’s algorithm, or attracts the cheapest possible customer, gets cut. Anything that builds our brand or deepens trust with people who already know us gets doubled, sometimes tripled down. The flashiest channel isn’t always the best one. What’s worked for you? Let me know in the comments.

I've spent millions in marketing scaling from five million to over a hundred million. Here's what I would keep and here's what I would cut. What would you do with our referral program? I would definitely keep that probably double down. This has been a huge source of leads for us in that our customers don't always know what we offer and sometimes they have a need that they don't either realize or just forgot to call about. Craigslist. Definitely cut this. Craigslist, lead source, not going to be great leads. Kind of going to be bottom of the barrel shoppers definitely cut that. Truck wraps. Truck wraps. Definitely keep this. It's been huge for our success. I may even double down on that one. When we rebranded, we could definitely feel a lift in really the performance of all our marketing chainers. What would you do with shared aggregator leads? This one I would cut, you know, with shared aggregators. Some of them have been beneficial. We're working with trying to make them work. But the big thing is you don't own your brand on those lead aggregators. You are at the mercy of their algorithms and changes and so on and so forth. What about reactivating your existing customer base? This is a definite keep. This is maybe a triple down. We are constantly figuring out ways to introduce new products, introduce new services to our active customer base. These people already know, like, and trust you. Why wouldn't you stay in front of them? And then old classic paid ads. Paydads. Again, this is a keep it. Probably a double down based on the data that we see. Yes, is Google getting more expensive? 100%. But what we see is it still delivers a very healthy ROI. Here's the truth. The flashiest channel isn't always the best. Let me know in the comments what's worked for you. Follow for more.