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@allisonsharpagencyTranscript
The creator economy violated one of the first laws that there is to business and that is supply and demand. As the law stated, the more supply that you feel the market with, the less demand that you create as a result. The creator economy, however, teaches the opposite. Be accessible, post endlessly, turn yourself into a media company where people can consume you. Explain to your audience community build and what happens as a result. Value decreases and not because your work isn't good, your work isn't excellent, but because the market is oversupplied with your work. When people can consume you anytime, anywhere without any cost or friction, this right here is what makes you no longer scarce and scarcity is what creates demand. Luxury businesses and luxury brands understand this and this is why they last throughout the ages. They last throughout the times because they understand this simple rule within positioning, supply and demand. While every other brand in business is going to fade out with trends and they're going to find themselves not doing well when the market shifts, it is the luxury brand and luxury position who is going to remain relevant no matter what. When you are positioned properly, you are no longer easily consumed and also you're not vulnerable to AI. Teachings that advocate for the creator economy and teachings that advocate for people turning themselves into media brands that can be consumed anytime, anywhere is what is feeding AI, endless creativity and endless ideas. AI is learning from you on how to be intelligent on how to speak and how to create. You aren't just being consumed by humans, but you're also being consumed by AI when you allow yourself to be easily consumed. If you give the internet everything down to your frameworks, down to how you think, down to how you form perspectives and concepts, then it is easy for AI to then replicate you. And when AI can replicate you, you lose your mystique and when you lose your mystique, you also lose your demand. AI cannot replace what is positioned. However, AI can replace who is consumed and who isn't positioned. The more intentional you are with your presence, the more you are harder to copy and the more restraint you have with your output, the more demand you're going to create. This is why the creator economy is not a business model but rather it's a depletion model because it goes against the first law that there ever is to business. Find how we do branding business differently inside the upgraded luxury brand copy that can be found in a Lincoln profile.
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