A full run-through of what to do when your content has not performed ...

If you've posted a good piece of content that has flopped and your thumb is hovering over the delete button, don't delete that video. Do these things instead immediately to try and revive it, bring it back to life. And we're going to do this by the amount of views that your video has so we can diagnose what the problem might be. If your video has under 50 views, this is usually some kind of flag or glitch or violation. To go and check your notifications, your system notifications and do an account check. You're looking for any potential violation that you might have missed. And if you have one and you think it's wrong, you can appeal it. But even if everything comes back clean, I still want you to go through that video with a fine toast comb. Because sometimes your content can still be suppressed even with a direct violation. If you're saying or doing anything in that video, it even comes close to community guidelines. To check the text on the screen, check the words coming out of your mouth, check anything you're showing in the video, and check your hashtags. And sometimes the reasons can be incredibly obtuse. I once worked with a beauty content creator who had a video flag because she was holding a derma planning device, and the platform thought it was a dangerous item. Now, if you're stuck at under 300 views, I want you to go to your analytics, and I want you to look at a couple of things. First thing I want you to look at is the percentage of viewers that are followers versus non-followers. Then I want you to look at the traffic sources. If less than 60% of your traffic is coming from the FYP, and only a small percentage of viewers are non-followers, this usually means the platform didn't know how to categorize your content. It just didn't know who to send it to. And usually this can be helped with better content optimization. Now, if your content is still stuck at under 300 views, and you know it was a good idea, and you know it was well optimized, you can share that post to your stories. Not because your stories is some kind of magic trick to get more views, but sometimes sharing it to your stories can get it in front of your existing audience. If they engage with it, sometimes it gives the algorithm clear signals about who else to serve it to. Just don't do this with every single post because you will tree in your audience to ignore your stories. And if you've tried all of that and still no dice, now we're going to play a detective. Go to your analytics, and I want you to look at the percentage of people that were still there after the three second mark on your video. If it's less than 50%, it's usually the content idea because people stop and pay attention to content when it feels personally relevant to them. And when they believe they're going to get something from this that they haven't seen a hundred times before. So a high drop off rate can sometimes indicate that the content maybe just wasn't packaged in an interesting or compelling way. Sometimes a better text took on the screen can improve this. You also want to look at the watch time on your video. You want to look at the percentage of people who have met up the whole way through until the end. And if that's unusually low for your content, it's often because people don't believe they're going to get any value by continuing to walk. You might just need to make the value more explicit at the very beginning, saying something like, by the end of this video, you'll know how to do X, Y or Z. And if none of that works and you know what was a good video, just remake it. Redo that piece of content. There's absolutely no harm in doing this. I do it all the time. This is a remake of a video that I've done before. We just changed the hook, maybe change the format of the content. If it was talking to camera, maybe make it a voiceover. You can change the style. If it was educational, maybe make it storytelling. But if you know it was a good idea, good ideas are worth fighting for. And you cannot judge the strength of an idea by one attempt that you've made.