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Impact > wins. How to get promoted by capturing your impact (the righ...

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67.8K views7.8K likes2:03ENNov 14, 2026
407 words2134 characters30 sentencesReadability: Middle School

Transcript

Some of the most successful people that I coach do this one incredibly boring thing, and no one talks about it because it's not sexy at all. That thing is an impact log. This is unique and different from a winds log. The reason why you need to shift from capturing your winds as a leader to capturing your impact is because some of the biggest accomplishments that you're going to have as a leader actually won't even register to you as a win. Think about those times where you had to like navigate a really difficult conversation with a coworker. They may have been blocking the work. You had the conversation with them because of that the work moved forward. You would not capture that in a winds log, but you would think about it if you were capturing it in an impact log. You're not just going to use this in a performance review. You're not just going to send it an email to your boss. I do not want you to send it in an email to your boss. The act of writing it down then turns it into a sound bite that you can use. It's going to change the way that you talk about your work in one-on-ones. It's going to change the way that you talk about your work in skip-level meetings. It's going to change the way that you talk about your work in networking conversations. That's why you create the log. So I actually went through this exercise with a client recently. She's a product manager, brilliant, doing a lot of great work but doing it behind the scenes. So we built her impact log. The impact log became her promotion case. She got a raise at her job. She then started talking about what she was doing with others. She ended up getting recruited for a role that was created for her at a new company with a huge pay increase in negotiated the summer off and adult vacation. So my point here is that promotions don't go to the people that do hard work in silence. Promotions go to the people who understand how to communicate their impact. I'm Ashley. I run a leadership firm. I help smart people get to the levels that they want in their career. I also write a sub-stab call to be framed every single week. The link is in my bio.