#1 The perils of the Hourly rates for creative: punishing efficiency and talent #2 Innovative marketing proposa: pay only for successful result! #mindset #talent #business #money #ecommerce #digitalmarketing #success

Why do you want to know my hourly rate? I guess I want to know where my $18,000 is going. Does that mean if I work less hours, I should charge you less? Yeah. So if I go over those hours, I should charge you more. Sure. Really? Yeah. Okay, so you're saying to me, you value this logo taking longer rather than shorter. So it means if I just tell you it took me four months to work on it, you will now owe me $36,000. If it's in my budget and if I think you're worth it, but I would also ask why would it take that long to make that logo? I want to put a lot of effort into it. But I could hire somebody else who would charge me the same rate, but do it quicker. So you value time over money than? Sure. As a business person, yeah. So here's the deal. I work really fast. I can come up with a logo, but I'm being punished from me being efficient and really good. You understand that logic doesn't work now? Sure. That's the problem. So if I could do a logo for you right now and you love it in five minutes, are you saying it's worth less than 18 or is it worth more now? It's worth more. So charging by the hour punishes me for being good. I really, really don't want to spend more than $1,000. I understand. $1,000 is a lot for you. I'd like to propose something else. I'll do the video for you for free. If we get the results that you want, I'd like a percentage of the results. Can we do that? No risk to you at all. That sounds fantastic. What's the percentage that you're thinking? We're talking about measuring the difference between traffic and revenue that you get. There's lots of things that can't control. So all I want to do is get paid per new customer at walks in your door. How about since you say each customer is going to spend $100 with you, let's go have 50 bucks. No risk to you. I take all the risk and I rely on your honesty. What's the hesitation? I'm concerned that you're going to make a bang or video. And then we're going to get a lot of clients in the door. And then I'm going to be out 50% of that revenue. What if it exceeds 1,000? It's going to exceed 1,000. That's the whole point I take all the risk. Or you can just pay me one more and you keep on the profit.