Do you avoid contacting a lead because you missed doing so in the fir...

Number one, follow up fast. If you call within five minutes when a new lead comes in, it's 21 times more effective than waiting 30 minutes. And what happens is if you missed that first window, you feel like you shouldn't even follow up. It's not true. But if you look at the data, calling after an hour is 60 times more effective than calling after a day. Calling after a day is way more effective than calling after a week. You know what's really ineffective? Not calling. Pick up the phone. Make the call, hit dial.