How do brands get recommended by ChatGPT? Deana Burke tested it for $11.25 and published the misses. Everyone is selling AEO and GEO right now, answer engine optimisation, generative engine optimisation, AI search visibility, get your brand into the AI answer. Almost none of them have tested whether it works. Deana Burke (@wetclaude) of Boys Club queried Claude, ChatGPT and Gemini roughly 8,700 times on what to buy and found the models largely agreed with each other. She called it the AI shelf. Then she built a fake deodorant brand on an $11.25 domain to see whether the shelf moves. It moved on two longtail queries with browsing on. It did not move on best, cheapest, aluminium free, or what people actually recommend, and Claude and Gemini never named it at all. Which tells you what the AEO industry is really selling, and what happens when AI agents start buying on our behalf. Follow for weekly AI governance analysis. #AEO #GEO #AISearch #AI #chatgpt
Every snake oil salesperson and their dog is on the AOGO bandwagon right now. How do I get my brand onto chat GPT? How do I make sure that I'm the...
