London Fog was once one of the most iconic outerwear brands in America. At one point they had the raincoat market so cornered that the FTC opened an investigation to see if they had a monopoly on the market. But through private equity acquisitions, the brand became saddled with debt, becoming more of a debt vehicle than a coat company. #fashionhistory #londonfog #trenchcoat #thrifting #privateequity
Did you know that in the 1970s, two out of every three raincoats sold in America were made by London Fog? The brand actually had the raincoat mark...
