Yasmin | Strategy & Design

This is how you can find your brand enemy 👇 If your brand is only shouting about what you sell, people have no reason to pick a side. But ask yourself this: what does your customer hate the most? That answer? That's your brand enemy. It could be… 1️⃣ The boring norm in your industry. Liquid Death: didn't fight other water brands.  They picked a fight with boring water culture. 2️⃣ The version of themselves your customer refuses to become. Nike: doesn't fight other sports brands.  They fight the excuse-making version of yourself. 3️⃣ Or it could be a bigger system that's screwing them over. Patagonia: went to war with throwaway consumerism. They turned every purchase into a protest against the system. Once you know your enemy, write this sentence: "We exist to stop you from [insert your brand enemy here]." Then put it EVERYWHERE.  ❤️‍🔥Your bio.  ❤️‍🔥Your content.  ❤️‍🔥Your emails. Because when you name what you're against, people finally have a reason to pick YOUR side. 😈 #branding #cultbranding #brandstrategy #brandpsychology #cultbrandpsychology

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