This word is so powerful for getting people to take any action through your content

Did you know there is one word you can add to your content that will get people to do whatever you say? And you're using this word in every single video, you're just not using it right. So whether you're selling something or you just want people to engage or follow you, use this word. And this is not some kind of fluffy marketing shit, this is actually based in research and psychology. Because in 1977 there was a Harvard psychologist, her name was Ellen Langer and she conducted this experiment. In an office where people were waiting in line for a photocopier, she got somebody to cut the line and at the very top of the line they said, "I'm in a rush, can I use the copier?" And 60% of people said, "Yes, go on ahead." But the next day she repeated the experiment and she got the person cutting the line to change what they said slightly and add one word. Instead, they said, "Can I please use the copier because I'm in a rush?" By using the word because 94% of people said, "Yes, go on ahead." And this is where it gets even weirder, right? Even if you give a shitty reason, people will still say yes. And she repeated the experiment again, she got the person cutting the line to say, "Can I please use the copier because I need to make copies?" Which is a really shite excuse because everybody in the line needs to make copies. But still 93% of people said, "Yes, go on ahead." The part of the word because is widely studied. Some social psychologists think it comes back to childhood conditioning. Because when your parents told you to do something like clean your room or set the table, when you asked why they would say, "Because I told you so." So you're basically trained to just ignore what comes after the word because. So you should use this in your content. But I do recommend giving people a good reason. Because although we do tend to act with emotion, it's the logic that gets people over the line. So instead of saying something like, "See of this video, see of this video because you're going to forget what I've said in 10 minutes and you will wish you hadn't." Or instead of, "You need to buy this viral skincare serum," say, "You need to buy this serum because it's going to fix the one problem that keeps coming up with your skin again and again." Or instead of, "Sign up to my program," sign up to my program because you will get the blueprint for generating 10 new clients in the next week. This works because it removes friction at the point of decision. It's kind of objection-handling. And it turns a command, a direct command, into justified action. It also just satisfies the brand's need for logic and it increases the value of whatever it is you're trying to sell or get people to do. And if you want to learn more about how to do stuff like this, how to create content that actually gets results, you need to join the content club, which is my course on community for content creators. because I told you so, but also because it's really good.