Quítate el bloqueo así ✍🏻
@elcursalesTranscript
If you feel frustrated, because you don't know what to do, I think I'll tell you what to do. I'm going to do a little bit of everything, but I think it's going to work. The first thing you have to do is breathe. I mean, literally breathe, calm yourself, calm yourself, calm yourself, calm yourself. I'm going to sleep, I'm going to look what I'm going to do and start doing this step by step that I'm going to teach you. Imagine that you're going to want to create something, and this frustration, etc. Look, grab a computer, and when you grab a computer, the first thing you're going to do is write something that once a client has told you. Two, when you see that written there, I want you to think about what you said, and what was that emotion that you had when you wrote it. Having that written there, I want you to describe what you just described, taking into account if that's a problem or a wish. If it's a problem, explain why it's a problem and how it can solve it. If it's a wish, explain it directly because it's a wish and how it can solve it. And when you have all that written by a client, you have to analyze it and say, "This is here, how does it turn out in a script?" How do I do something interesting around this that I just described? And you can do it like this. You analyze everything you described and you can read a word or a phrase. Let's suppose that the client says like this, for example, "Divino", that's how much it works. But what you can do is, hey, that word, that divine, how can I do something around that word? But you're having all the context of all the conversation of what you wrote, etc., etc. And you understand the reason why that client has told you, "Divino, you're going to grab only that word and you can convert it into a simple script." So, use the word divine or divine, and you're going to write three to four daily situations that have nothing to do with the product or the service. Vision, nothing, absolutely nothing. And I want you to describe what are those things that are divine in life. What are those things that a client had or a person of the common could describe as divine? And when you have this written, it gives you much more clarity of understanding what you're going to communicate then. Let's suppose that we sell some coffee cups there. So, I'm going to tell you how it should be done. "Divino is to be in a family, divine is to tell you to love your wife, divine is to greet your grandfather every time you arrive at home, divine is to simply walk, but you know that it's more divine still. Divine is to give a detail that no one had expected. Everyone can give different types of gifts from the world, but no one gives you tasks, they have personalized hands, as they are seeing here. If this is a gift that no one would expect, you should know. You have to have clarity, write things, calm your mind, help you and remember what I always told you. Let's go with everything.



