I social non servono per vendere. Se servissero per vendere le aziende multimilionarie non starebbero sui social no? Parliamone #business #imprenditore #neuromarketing #perte

After having worked with dozens of people, today I've done exactly one thing. Those who really believe that they don't use social to sell them. They use something much more powerful. And unfortunately, many don't work because they don't understand this thing that I was trying to explain in a rational way. We've done an important thing, which is essential to us. Social is not an instrument of direct income. It's an instrument of mental presence. What does it mean? This thing is very different. There is a principle that is called "mer explorer effect". It is a valid concept of cognitive psychology. And it's a very simple thing. We see it all day long, but we don't care. More a person is willing to do something. More obviously, this person has a family development. And more so, this person has a family development. This person is more successful than this person. And obviously, the company is more appreciated if it's like this. This always happens. So, when a company is present on social, in a constant way, and also in a relevant way, it's not trying to sell something. Or at least those who are doing something. They are building a very open land, where the trend will eventually come later. And finally, we are all here. What do they do? But they enter into the head of the person first of all, that the same person knows to have the need for this company. And so we get to the second point, which is very important. Many entrepreneurs tell me this thing. It's my clients, but they are not on TikTok. What do I do? I'm on TikTok. But on Google, the researcher is buying it. So social in this case, they don't need it. With the most valuable thing you can do. Because this objection has a precise ideology. Who is on Google, who already needs something? Trying to solve a problem that has already met in your head. A problem that I already know. But before we get to that moment, there is something even more important. There are 8 times on 10. Many people don't even know to have the need for that certain thing. Or maybe they know to have the need, but they don't really know who they are. And the marketing of this discourse is called "Domanda Latente". It's exactly in this environment that social works. Social work is not in the moment of the decision, but in the moment in which the decision is forming an influence within us. Then we enter the discourse under the social status. There is TikTok today, Instagram and Primes. There are no demographic platforms, there are no environmental platforms. All scrolls, for the entrepreneurs, there are 55-60 years, there are sold and bought from industrial machines. You put it on your own, you put it in French, you put it in French, you put it in Turkish, you put it in French and you do scrolling. And if at that moment you see something that plants an idea in the head, that idea works in silence, until that idea doesn't become a demand. Until that idea doesn't become a research. Until that idea doesn't become a decision. And the point that I want to say, it's not if your clients are on TikTok or less. The point is that surely these clients are there, but you don't think about it. Or maybe you can't know it. Because you don't react to what you do. The point is that even the point that distinguishes from who grows really and who makes more difficulties. Being on this platform you can today not just publish, not just publish, you have so many published articles, and so at home. Today you have two things. Together but volume and angle. These two things are separated, they don't work. Together they become a powerful tool. The volume is from the bottom, because obviously the mental presence is constructed and is useless, with repetition and distance. And if a week's video is too much, you don't need to wait for anyone, so you have to do the job. To build familiar days with faces of people you have to be very constant, and with a frequency that the platforms take today, and that people start to recognize and tell you that numbers are very high. The angle because obviously the volume, without a single idea, surely you have to have a precise point of view, a kind of recognizable content, something that maybe when you appear on feed of people, maybe immediately you are, and what you expect from the content that say something valuable, or that maybe at some point you make a scene in the lamp of someone or that I don't think so, that they make a scene with a reaction or an emotion. Obviously this is what makes the author aware of the time. Even if the ball can have a sense in the strategy without being sent to the front, to the person, that is very particular in this world, but in any case it was structured, an idea, but in fact, that the ball would not be able to go to a certain target. It depends on how it was structured. This doesn't mean that you just have to do ballets, that is, for each person, you need to structure something different. And that is what it is, maybe for the other, obviously you have to find a format that might work for you and replicate it with a distance. Now that this thing is coming up right away, there are a lot of creators, that do a lot of dissettors, maybe they say what they are going to do with the company, maybe they see numbers, maybe they see the market, they talk about novelty. There is something that obviously to people who don't know, and that you can only give them, something that when you finish watching, that person, maybe you feel more intelligent and that sense of intelligence to you because when you try to go to the right of the people of someone, that person, if you leave something, don't forget. And when you come to that moment, when you come to that moment, in which, that person is not useful, but that you need, what you do, is what you call.