Choice overload is killing your conversion rate. Here’s how to fix your product pages, quizzes, and pricing. #marketingtips #marketingdigital #conversionrate

This right here is Marketing 101. The more choices you give to a customer, the more anxiety you introduce to the buying process. And an anxious customer does not buy. If you sell coffee, don't make people choose row size, origin, grind, frequency, subscription, all before they get to the checkout. Instead, simplify it. Start with one question like how many cups of coffee do you drink in a day? Then automatically recommend the right size, the right subscription, and let them choose the grind. You can still leave the one-time buyer subscription option, but now you've removed the decision anxiety. Some brands love to brag about how they have something for everyone, but sometimes that means when you have an option for everyone, you start selling something to no one. Between seven different style options, 10 plus colorways, three different fits, tons of sizes in your inseam. At the time you pick all that, you've decided that you need to do more research into what jeans you should buy. Because here's the truth. Choices create anxiety and humans hate anxiety. If you don't believe me, go ask your spouse the blanket question, where should we go out to you tonight? And watch how long that takes. Then say to them, should we get Mexican or Italian? And that decision will be made in less than 10 seconds. If you limit choices and limit anxiety, you will increase conversions. That is marketing 101.