The start of your videos (your hook) needs at least one of these six ingredients to get your audience to stop and pay attention

If you want to get people to sit down, shut up, and pay attention to the next piece of content you post, and add one of these six things to your next hook. Because people are screwing at speed, barely conscious, so you need to give their brand something to latch onto. The first thing is some kind of hyperbolic language, words like "the best", "the worst", "the easiest", "the most underrated", "the most genius". You can add these to your verbal hook or to your text hook on the screen, and these work because they create contrast and tell the person watching "this isn't just another piece of content", "this is something worth paying attention to". So instead of my skincare product recommendations, make it something like the most underrated skincare products I've bought in 2026 so far. The next thing is some kind of identity trigger, because people will stop and pay attention when they recognize themselves, so call out your audience. If you're a sad home mom, if you're building a business, if you're trying to grow your hair, you can also call out a problem that your audience has or some kind of desire, because it'll make them go "oh, this is for me", which is like the holy grill of things you can add to your hooks. The next thing is some kind of specific number, a quantity, a time-freeem, a result. So how I grew my hair from this to this in 10 months, how I learned to do a pull-up in five days. Seven things I would never do if I was starting my business again. Concrete numbers make your content see more believable and achievable and just a bit more compelling. The next thing is something familiar that your audience will instantly recognize, whether that is a brand, a celebrity, a place, some kind of cultural reference. So like what I would buy in Zara, if I was rebuilding my wardrobe, or the Taylor Swift lesson that every single woman needs to know, or what it feels like to grow up in Manchester. With familiarity, the viewer doesn't have to work as hard to understand the context, and the quicker they understand, the more likely they are to stay. Next thing is something of timely relevance, whether it is the month, the season, and upcoming event. So like everything I'm doing in June to get stronger, or Father's Day gifts that don't feel pianfully generic. These work because they create a sense of urgency. And the next thing is something that people are always scared to do, but include personal pronouns, like I, me, or my. One thing I wish I had done sooner, the biggest mistake I made when I started doing this. These work because they create story and experience and connection. So try one of those things, and then come back and tell me when it works. And if you want to be more about how to create good content that actually gets results, join the content club. That is my course in community for content creators, where I'll teach you more shit like this, that actually makes a difference. If you want in, send me a DM and I'll give you a discount code.