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The small game helped a cafe double its sales. After customers buy something, they're given a small bag with a bunch of strings hanging out of it and you can't see what's inside. Then the customer gets to pull just one string. If they're lucky a surprise gift drops out. If not they get an empty pull. This turns every purchase into a small game. And because people love the chance to win something, this one idea ended up doubling the cafe's sales.
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