Almost every TikTok Shop affiliate describes their customer's pain wrong and it's the reason your scripts aren't converting. Here's the exact Alex Hormozi framework that fixes it. Part 2/5. #tiktokshop #tiktokshopaffiliate #copywriting #ugc #hormozi

If you're describing your customer's pain wrong, you're losing 90% of your sales, and almost every TikTok shop affiliate is doing this. This is the exact $100 million framework that Alex Hermosi uses to write copy that actually converts. Let me show you. This is part two of the Hermosi series for TikTok shop affiliates and UGC creators. In part one, we talked about when you should sell. It's at the point of greatest deprivation. If you haven't seen that, go back and check it out. But this part is going to be about how to describe the pain once you're actually there. There are two completely different things, and most affiliates have not figured this out. You're going to want to save this. Here's where this comes from. Hermosi was dead broke, and his wife, Leila, just lost 100 pounds. He was trying to write a sales page for her gym, and he said that his own story wasn't compelling enough. He had had abs his entire life, so he wrote hers. But he didn't write, "Yeah, Leila was overweight, and then she got fit." That's a category. No one buys from categories. They buy from moments. He wrote about her wearing cover-ups at the beach, so no one would see her body. The chafing that was happening between her thighs when she would walk for too long. She would always want to be in the second row of photos because she didn't want her body being shown in the pictures. Even specifics like hiding from the camera at family events. It's the same moment, the same pain, but suddenly anybody who had ever experienced those moments feels like the page was written just for them. Now, let me show you what that looks like with TikTok Shops scripts. I'm going to give you three examples, and I want you to see the difference after each one. If you have back pain, this pillow is amazing. That's a category. No one self identifies that. They hear it and they scroll. If you roll out of bed sideways every single morning because sitting up straight just hurt your back way too much, this pillow fixed that for me in six days. That's a moment. You can feel the difference, right? Next one. If you struggle with breakouts, you should try the serum. That's a category. They skip. Have you ever canceled on a date the same day because you woke up that morning with a giant zit? Here's what I used to clear mine in like three days. That is a moment. Now you picture yourself and their shoes. You've experienced it before. It's way more relatable. One more. Stick with me. If you're bloated, this changed my life. It's a category. It's dead on arrival. If your genes fit every morning at 8am, but they feel like a tourniquet at dinner, this is what fixed it for me. It's a moment. It feels like something you just took out of the viewer's diary. Categories are how brands talk, and these moments are how friends talk. Guess which one the viewer buys from. Here's Hermosi's exact line. You're actually going to want to write this down. If you can describe someone's pain better in their own language, than they can describe it themselves, they will just assume you can solve it. You don't even have to prove the product works. The specificity of the pain is the proof. And that is why pain is the pitch. Part three drops next. Follow us so you can catch it and save this so you can use it when writing your next scripts. And drop down below a category level pain in the comments, and other affiliates can go comment back a moment-based pain. See you guys in the next one.