If your TikTok Shop videos sound like every other affiliate on the platform, this is exactly why and the Alex Hormozi framework that fixes it. I’m breaking down one of my student’s viral videos to show you what specificity actually looks like. Part 3/5. #tiktokshop #tiktokshopaffiliate #copywriting

If your video sound like every other affiliate on the platform, it's because you're not being specific enough. And it's the exact reason your views are not turning into sales. And this is the exact $100 million framework that Alex Hermosi uses to fix this problem. Let me show you how. This is part three of five of the Alex Hermosi series for TikTok Shop Affiliate. Part one and two are still up, so go watch them after this. And part one we go over when to sell. And part two is about how to describe the pain. And in this video, we're gonna explain how to make every word out of your mouth seem believable, so save this. Before we watch an example of this in play, let's break down the rule. Here is exactly what Hermosi says. The more specific you are, the more believable you become. Vigness sounds like an ad. Specificity sounds like someone who actually use the product. Your brain can't fact check general claims. But specific details, exact numbers, exact body movements, exact mechanisms, your brain treats that as proof. The specificity is the proof. You don't have to convince the viewer that the product works. You just have to act like someone who actually uses the product. Now let's watch how one of my students did this. He got millions of views made a ton of money off this, just a heads up, we're gonna watch it in 2x speed. - Doesn't matter how long you sleep. Oh, whether it's six hours or nine hours, you need a pillow that's gonna support your body. I used to use whatever pillow I could find later on my house. I filled up so much tension in my back and my neck because of these, so I thought I'd upgrade it because this one has a little bit of next support. But you don't sink into the pillow, so it doesn't form to your body. You sleep on your side, most people end up tucking their arms under the pillow, sleeping right on your shoulders. You cross your relations, you'll wake up at the numb hand in the morning. - Did you catch what he just did and how it's different from what 99% of the affiliates are doing? He didn't just say this pillow is comfortable. Oh, this pillow changed my life, I feel so good after. He hit you with specifics. It doesn't matter if you sleep six or nine hours, specific numbers. You'll wake up with a numb hand because you're cutting off your circulation when you're tucking your arm under the pillow. That's not a category. That's an exact moment that you have lived. Your neck and your back need to be on the same plane so you can look up straight at the ceiling. He's explaining why it works and then he even gave a simple price comparison at the end. Every detail is specificity. Every detail is credibility. Your brain doesn't go immediately to, oh my God, this guy's trying to sell me something. Your brain just thinks this guy's definitely used this product. It probably took him an extra 10 to 20 minutes of research before the video to be able to do this. He didn't become an expert on the product. He just stopped winging it, getting it in the mail and being like, oh, this is so comfortable. For your next video, take like 20 minutes. Find out the exact mechanism, the exact problem it solves, but change is about your routine when you start using it. What the different price comparisons are from in store to on TikTok shop. Here's some pro tips on how to find good information. Go on Amazon, look at the reviews on Amazon. Find viral videos, see what people are commenting under the viral videos. People are literally telling you specific moments that they live with the problem and why the product works to solve their problem. Just put that in your video. Most affiliates are just gonna skip this 20 minutes of research and wonder why their videos sound like commercials is because they know nothing about the product. Part four drops next, follow so you can catch it and save this so you can rewatch the breakdown. And I love providing free value like this, but just comment down below and let me know if it's actually helping. See you guys in the next one.