According to scroller psychology (yes, I made that up) you need your content to be answering THESE 4 questions if you want to build an obsessed audience #socialmedia #socialmediagrowth #socialmediatips #contentcreator #contenttips

If you desire to build an obsessed audience, I'm not just talking about a large following with a large number. I'm talking about an obsessed audience, people who actually want to be led by you. Then you must understand this. Every single person that lands on your content, they're consuming your content and they're like unconsciously asking one or maybe more of these four core questions. They're not consciously thinking these things, but this is like scroller psychology. They're feeling their way for the answer as they're watching your videos. If they don't get enough yeses to these four questions, then they scroll past you and you become unforgettable. No, you become forgettable. Question one, do I like you? This question gets answered through your ability to portray your personality, your come with me energy versus look at me energy, your humanity. They don't necessarily need to agree with everything that you're saying. They just need to feel something from you when you do show up and create a post. Question number two, do I trust you? This gets built through what you've actually lived in your ability to articulate it through your own perspective, your own wisdom. It's not just the information that you know. This is your ability to be an anti gatekeeper and this requires consistency. This cannot be built in just one post or even just like after a month of posting. This is consistency. It's built through your body of work, your body of work in your content. Question number three, do I want to be you or do I want to be like you? This is an aspiration question and it's really important and it has nothing to do with like, do I want your results? This is a soul to soul. Do I want to be like you? The emotional experience of being you. The way that you carry yourself, the way that you speak, the standards that you hold, your character. They will watch you and they will think to themselves, "Ooh, I want to be like that." Question number four, can you actually serve me? Can you actually help me? It's an expertise question. This comes from your ability to be like a diagnostican. That's a big word. A diagnosis type content. Not I just saw a bug, but I didn't. It's you having the ability to name their problem better than they can name it themselves. Most content that I see is only answering one of those questions, if any of them. It's like a lot of people will teach and demonstrate their expertise and then wonder why people don't hire them because they're not able to answer the other questions in their content. But an obsessed audience is built when you are able to effectively answer all four of those questions with a yes from your audience. You don't have to hit all four in one video, so don't freak out. But every video should intentionally answer one of those questions. So think about your last five posts. Go watch them from like this out of body perspective. Which questions did you answer from the list of four that I just gave you? And then which ones are you leaving on the table? Those are the ones that you need to work on.