TikTok Video

I built my entire career on a rule Google just deleted. For over 15 years the game was simple. Write a blog post, get backlinks, log on page one at Google, when to click. I built an entire career even teaching that. I've helped Amazon, NBC, and thousands of other customers do just that. Then at Google's I/O conference, Google announced one of the biggest changes in search in over 15 years. No more 10 blue links. Hey agents now doing the searching for you. Custom interactive answers instead of websites. Search is becoming answer first instead of link first. So here's what I'm doing about it and what you should be doing too. I stopped optimizing for the link for people to click. I started optimizing for the brand AI keep coming back to. That means reviews, third party mentions, video, press, anywhere your brand shows up across the internet. Because that's what AI systems pull from when deciding who to recommend and trust. You can actually go to ubersess.com right now to track how AI tools are describing and mentioning your brand. Your website is becoming the proof point, not the destination anymore. The old internet ring pages. The new internet rings reputations. And the companies that win next won't just have better SEO. They'll be the brands that AI trust enough to mention first.