Use these hooks to turn viewers into buyers. Comment “hooks” on IG to get my full hook database. Follow for more videos on social media growth #socialmedia #content #contentcreator #video #hooks

If you want to get viewers that actually buy your stuff, you got to change how you're approaching your hooks. My friend Breyer calls us a "super hook," I call it a "trust anchor." To get someone to view, you just need to make it sound interesting. But to get someone to view and buy, you need them to trust that you know what you're talking about. And to get them to trust, you need proof that what you're saying is actually true. So the second line in your hook needs to signal proof. If you do this, you will 10x leave conversion. Now there's four ways to signal proof in the second line of a hook. The first way is called direct results, and this is the easiest. It's when you have legit quantifiable results of the outcome the buyer wants. Now this could be income, time saved, growth achieved, whatever the number one outcome the buyer's looking for, you state and show how your solution caused it. So the hook could be, I just figured out the most viral approach from making videos, and this drove 2.1 million views in the last seven days. That second piece is the direct result. Now if you don't have a direct result, the next best trust anchor is called effort maxing. In this case, instead of using proof, you just justify how much effort went into the solution you came up with. It could be hours spent, reps taken, interviews conducted, some metric to measure effort. Whenever the highest level of perceived work is, share the links you were willing to go to come up with this solution. Now if you don't have either of those, the third best trust anchor is called credibility hijacking. This is when you justify your claim by borrowing proof from someone else who caused it. For example, you could say this is Hormosi's $100 million method, or this is a study that the FDA just published. It's still quantifiable, but it's not first person data, it's third person. And these are obviously less powerful than having your own proof, but it's way better than nothing. Now the fourth and final trust anchor is association, and this is the weakest type. It's basically when you name drop or associate with some other name who has used this method. This has been saying this approach was used by X, Y, and Z people. It's pretty flimsy, but again, it's better than nothing because people will subconsciously associate that person with the proof. The bottom line is if you have proof that maps to any of the first three trust anchors, you should always try to weave it in as the second line of your hook. This will immediately give you way more credibility and turn a lot more viewers into buyers. If you want to get better at writing more powerful, high converting hooks, actually build a full database with all the best examples of spoken and visual hooks. This is like the god tier hook resource with examples. Comment hooks and I'll send you this entire thing for free.