How to make offers so good people feel stupid saying no

If you want to make a shitload of money in your business, pay close attention to this. This is a framework for how I think about creating offers, and I've personally done a few million dollars in digital product sales as a result of following this process. So when you're selling any kind of product or service, you have to realize that people care more about the pain relief element than they do about the result that you're promising them. People don't care about the result as much as they care about how quickly they can get that result and how easily they can get that result. So you need to focus way more of your marketing and the way that you're communicating your offer around the pain relief element. How fast you're going to make it for them, how easy it's going to be for them. So you need to sell pain killers, not vitamins. Another way to think about it is like this. If you're creating any kind of transformation for somebody, there are going to be three main obstacles that people face on that journey. One is the action they actually have to take, the work that they have to do. The other is the thinking that they have to do, and the other thing is the emotional component. People have fears, doubts, limiting beliefs, trauma, things that prevent them from actually doing the work and getting the result. So if you want to create a great offer, you have to be able to eliminate as much friction in these three areas as possible. For example, if you want to eliminate the amount of work that somebody has to do, you can provide done for you elements. When it comes to reducing the amount of friction and the thinking process for somebody, you want to provide step-by-step systems and processes, repeatable formulas, frameworks, SOPs. And then for the fear, the emotional component, you have to provide some type of support. And if you can combine all of these things into your offer, that is going to make it so much more desirable for people.