LinkedIn’s new algorithm doesn’t care how many likes you get. Here’s what it actually wants: (First save this and comment PLAYBOOK if you want to learn how to post and monetize your LinkedIn) For years, the game was simple: post, get likes, get reach. Repeat. Then LinkedIn rebuilt their algorithm. Their new 150-billion parameter AI model doesn’t just count reactions anymore. It reads your content like a human editor, identifies your topic, and looks for 2 things: Credibility: Is this person credible enough to talk about this? Quality: Did this post make someone stop, think, and engage deeply? That’s why likes don’t matter anymore. LinkedIn measures expertise and value through saves, comments, and dwell time. Stay tuned for part 2 tomorrow. I’m breaking down exactly how I create each of these content formats specifically for LinkedIn’s new algorithm. And ICYMI: I just opened up spots for LinkedIn Creator Playbook, my new program for creators who want to grow and monetize their LinkedIn presence. Comment PLAYBOOK for the deets👇 #linkedintips #linkedincreators

I grew my LinkedIn followers to over 210,000 on there by using the new LinkedIn algorithm to my advantage. LinkedIn just announced a completely new expertise-weighted algorithm, which I'm about to break down so you know exactly which types of posts are actually performing on LinkedIn right now. Back story here is that LinkedIn replaced its old engagement-based system with a new 150 billion parameter AI model that apparently reads your content the way that a human editor would. It doesn't rely only on engagement signals like the old one used to, like likes and hashtags, but rather it tries to understand the post topic and whether you are actually credible enough to talk about that topic. And the way that LinkedIn is measuring expertise is through engagement metrics such as saves and comments. So for example, saves now drive five times more reach than a likelihood. Comments that are three or more sentences get weighted 15 times heavier than a reaction does. And those indicate to the new algorithm that your post is worth pushing out two more eyeballs if you get more people engaging with your post that way. And because of this new expertise-weighted algorithm, the primary post format of static text just doesn't get the same push anymore. Whether that is intentional or not, I'm not sure, but these are the content types that now drive the most engagement on LinkedIn ranked from lowest to highest average engagement rate. So first we have your traditional text post. Those are getting around two to four percent engagement rate. Short form videos around 30 to 90 seconds long. The average engagement rate for those are 5.6 percent. And then last but not least we have PDF carousels coming in around 6.6 percent, which makes sense that this is the highest because carousels require people to sit down, swipe through and spend more time on your post, which is another signal that this algorithm now prioritizes. So if you've been posting on LinkedIn but you feel like nobody's actually seeing your content, it's because you're using outdated LinkedIn advice. Stay tuned for part two. I am breaking down exactly how I create each of these content formats specifically for the new LinkedIn algorithm. I'll see you there.