It’s time to get serious … how much more can we speak on this .. this is the opportunity.. wherever the attention is, is where u need to figure out how to be great at communicating in .. you can’t pick where they pay attention to, you can only adjust to it

The biggest opportunity in marketing right now is organic social media and most people don't commit the amount of money required for it, the amount of strategy required for it, nor the humility to let it do its thing. And what I mean by let it do its thing is when you post organically on social, if it gets views, it was good and if it doesn't, it was not good. All the AI algorithms are written on relevance and everybody's marketing should start now in the mid funnel, organic social. And if it does well, the video, the picture, the long video, the short video, the $5 post, the $50,000 post, if it does well, then media, most people have organic social media as an afterthought and normally as a supporter or if they do social, it's always with paid and their random ideas up front.