If you’re in this shoes, you’ve been creating content and no sales, this video will help you. #contentcreation #content #contentasabusiness #fyp
@buildbyadeifeTranscript
If you've been creating content for your business consistently and you are not generating sales, there is something wrong with your content. And today we are going to be discussing it. First, let me drop my bag. I'm here some cra- cra- cra- cra- cra- cra. The reason why a lot of business owners don't make money from their content is not because they are not creating good content, it's because of the type of contents they are creating. I see a lot of advice on this internet and people will say create educational content, give value, educate your audience. But yes, they treat educational content. If you don't do it well, really, convert to sales. A lot of business owners spend their time educating. This is the issue. I personally do not advise educational content for my business owners. Instead, I like to do something I call "conversion content". Now, you want to create content that is intended to generate sales. If you end up creating educational content like me, you are going to get a lot of followers, a lot of audience. Thank you, Mama. So nice, so cute. No money, nothing. What you want to do is create this kind of content. So, what I mean, conversion content. I'm talking, dropping case studies, social proof, actually selling. So, I had a masterclass, right? And I was talking to somebody in the masterclass, and she does like air tips. A lot of our content was centered around educational content. Yes, that you can't wash your hair. Yes, that you can't do this one. Customers do not need educating anymore. They didn't know what to do. They need solutions. So, for instance, if you are looking to buy clothes online, right now. So, you want to go outside. You are like, "Oh my god, I look at this outfit. This is actually the day phase way." I want to go for an event that I'm looking for clothes. Are you going online to set out to do clothes? Out to know if you are clothes, is that what you're searching for? No, you are searching for outfits that are delivered 24 hours in legal. That's what you're searching for. So, why exactly are you creating educational content if you are looking for shoes? Now, I am not saying you cannot educate or not show your audience. In fact, if I'm going to educate my audience, I'm educating them on something regarding to my products. I will educate you on how to use this social, social feature. And if I'm even going to ever educate you, it's always going to tie back to the feature. This is what you would do step 1, step 2, step 3. At this day, educational content, it ties back to the feature. So, as a business owner, if you've been doing this, and you have a lot of followers, and you're like, "I don't know what's going on." Maybe it's time to start doing this. So, if you're creating content consistently, and you're not generating sales, it's better you check the kind of content you're creating. I said, if this thing that I say, if it does not work for you, Vivian, addressing me, my drop point, from Amptoma Serini.
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