the CONTENT FUNNEL…an essential framework for ANY brand + business + personal brand wanting to CRUSH social media ⚡️ - - - #brandmarketing #dmitrihasideas #contentthatconverts #marketingforbrands #contentforbrands

If your brand sucks at content marketing, well, lucky for you. I've got a framework that's going to help you so fuck it. So I want you to remember this tofu, mofu, and bofu. Also known as top of funnel, middle funnel, funnel funnel. Top of funnel content really only has one job to get as many eyes on your content as much awareness to your brand as humanly possible. I want you to think broad and extremely interesting topic. In the middle of your funnel is where you're going to start producing content that directly targets whatever problems your consumers have. And how does this actually look? What matters here is that you're becoming a leading authority in your space. So lastly, with our bottom funnel content, we're taking those fans that we built in our middle funnel and actually converting them. But wait, let me give you an example of this. Let's take a brand like on running. Top of funnel content would look something like this. Have you ever wondered what the fastest runners in the world wear on their feet? Notice how broad and interesting this is. We're on running's middle funnel content, it would be broken down into a series, something like this. Here's every shoe you should be wearing based on how far and how long you're running for. And then each shoe gets its own video. And also notice how easily it is for on running to slip their product into a content topic just like this. Finally, we're going to tile this together in bottom funnel storytelling content. These are going to be micro stories and mini campaigns showcasing the functionality, durability, and performance capabilities of one running shoes. So the next time you're sitting there with your marketing team going, "I don't know what both of us." Please use this framework and start making some serious fucking results. Demetrie out.