cool content isn't enough, you need to impact culture if you want a successful brand. here’s where to start 🫡 - - - #contentmarketing #brandstrategy

- Stop creating content, start creating culture. Every founder, brand owner, CEO, whatever it is. It's always this. What's our content strategy? What are we doing the next three months? How many times should we post? These are all of the wrong questions. So where I always start with a brand is this. What are we going to do? Content-wise, that is actually going to impact the culture around the niche that we are trying to take up space in. So I'm actually gonna use my brand here as an example. The question I asked myself was how am I gonna impact the culture around marketing, business, and consulting? So the first place I went to was actually comment sections to understand what the culture surrounding these people was. At the time, nobody in my space was making content that was applicable, tangible, and not just generic advice. So right there, I knew I had the ability to impact culture by giving away really strong tangible advice, being opinionated about what marketing was good and what people could do better. And I built my entire brand around this. So I'll leave you with a final exercise that you should actually apply to your brand right now. I want you to write out everything that you want to change or have an impact on inside your space, your niche, and then think about how you can make a series out of each one of these things. Then under that, understand how you can break those series down into different content formats. That is where you start, and that is going to make a significant difference in the success or failure of your brand. Demetrie out.