I analysed 30 Hannah Fry videos. Here is the 4-part structure. Why is Hannah Fry so good at making maths go viral? I transcribed 30 of her highest-performing videos to find out. The reason her videos work is not the maths. It is the structure. Almost every one follows the same four-part formula. One: she never starts with the concept. She starts with something you have experienced. 'Have you ever noticed your laptop feels slightly buzzy when it is charging?' Something physical, something you can picture. Then she creates a gap. Two: she spends most of the video explaining the mechanism. Cause and effect, one link at a time. You feel like you are discovering it alongside her. Three: she creates the satisfying click. The thing you thought was happening is not what is happening. The weird feeling on your laptop is not electricity. It is something much stranger. Four: she ends smaller than she started. A small joke, an observation, a practical tip. No huge inspirational takeaway. Great educational content is not about making a complicated thing simple. It is about making people curious enough to want the explanation. Whose explainer videos do you always watch to the end? Drop a name below. 🎙️ Chief Story Officer #communication #storytelling #publicspeaking #presentationskills #educationalcontent

Why is Hannah Fry so bloody good? She has this amazing ability to make maths and science feel impossible to ignore. Well, I did what any normal person would do. I transcribed 30 file highest performing videos and started looking for patterns and what I found was fascinating. Because the reason the videos work actually isn't just the maths or the science, it is the structure that she uses and almost everyone follows the same four-part formula. Number one, she never starts with the concept. She starts with something you've experienced. Right, you know that weird slippery feeling that you get when you accidentally get bleach on your hands. The notice that when you're charging your laptop, particularly if it's one with a metal case like a MacBook, and when you lightly drag your finger across the lid, it feels almost fuzzy, like it's vibrating. So, something physical, something you can picture, that creates a gap. There's a reason that this happens. Number two, she spends most of the video explaining the mechanism. Let me explain. So, so this is one of those mad inventions and the reason why it feels like that is absolutely wild. This is the part that most creators skip. She doesn't just tell you the answer, she walks you through the chain of cause and effect. So this happens, which means that this happens and that's why you experience this. So you feel like you're discovering it alongside her. Number three, she creates that satisfying click. The thing that you thought was happening isn't actually happening. It's not vibrating, but you're also not making it up. That is not the bleach, that is your skin becoming soap. And number four, she ends smaller than she started. And so, if your laptop ever feels aggressively fuzzy, maybe just go wash your hands. And believe me, it gets considerably less charming the longer it goes on for. She doesn't force some huge inspirational takeaway. She just lands it with like a little joke and observation or a practical tip. And that's the real lesson. Great educational content isn't just about making complicated things simple. It's about making people curious enough to want the explanation. Hannah Fry is basically a curiosity machine. And the best part is that you can steal the structure even if your topic isn't maths. Start with something people recognize, explain the hidden mechanism, create the click, then get out the way. Follow for more breakdowns of the world's best communicators.