You probably don’t have a lead problem. You have a booking rate problem, and most owners have never actually measured it. We paid for every single lead. So the real scoreboard isn’t how many came in, it’s how many got booked, and how many of those bookings later cancel. Check both numbers before you spend another dollar chasing more leads.
@officialchadpetermanTranscript
Most home service companies don't actually have a lead problem. When we're looking at our boards in the morning, determining what success is going to look like for that day, the one number that I'm looking at is our booking rate in conjunction with our cancellation rate. I want to know how many leads are actually coming into the business and how many of those are re-booking, because the truth is we paid for all of them. So how many are we getting booked? And then on the flip side, how many of those booked leads are potentially canceling? Before you spend another dollar in marketing, understand what your true booking rate is, along with your cancellation rate.
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